{"id":5417,"date":"2025-03-18T05:35:12","date_gmt":"2025-03-18T04:35:12","guid":{"rendered":"https:\/\/chameleongrowth.es\/?p=5417"},"modified":"2025-07-11T07:11:49","modified_gmt":"2025-07-11T05:11:49","slug":"eines-digitals-educacio","status":"publish","type":"post","link":"https:\/\/chameleongrowth.es\/ca\/herramientas-digitales-educacion\/","title":{"rendered":"Implementaci\u00f3 de ferramentes digitals 360\u00ba \u2013 Sector Educaci\u00f3"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>El Desafiament<\/strong><br>L&#039;Escoleta Terrassa \u00e9s un <a href=\"https:\/\/lescoletaterrassa.com\/projecte-educatiu\/\" target=\"_blank\" rel=\"noopener\">centre d&#039;educaci\u00f3 infantil a Terrassa<\/a> amb un enfocament proper i respectu\u00f3s, que a m\u00e9s de la seva tasca educativa, organitza tallers i xerrades adre\u00e7ades a fam\u00edlies. Necessitaven una transformaci\u00f3 digital completa per optimitzar la captaci\u00f3 de fam\u00edlies i gestionar de manera eficient la inscripci\u00f3 i el cobrament de les seves activitats complement\u00e0ries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els principals desafiaments eren:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un web obsolet que no reflectia la identitat ni facilitava l&#039;acc\u00e9s a informaci\u00f3 clau.<\/li>\n\n\n\n<li>Manca de visibilitat a Google, cosa que dificultava la captaci\u00f3 de noves fam\u00edlies interessades en la seva metodologia.<\/li>\n\n\n\n<li>Processos manuals de gesti\u00f3 de tallers i xerrades, generant una c\u00e0rrega administrativa innecess\u00e0ria.<\/li>\n\n\n\n<li>Abs\u00e8ncia d&#039;una estrat\u00e8gia de lead magnet per captar i nodrir contactes interessats en les activitats.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El nostre repte va ser renovar la seva pres\u00e8ncia digital, millorar-ne el posicionament i automatitzar processos clau, assegurant que la gesti\u00f3 d&#039;inscripcions i pagaments de tallers fos eficient i sense friccions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La nostra Soluci\u00f3<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Redisseny Web Modern i Funcional<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desenvolupament d&#039;un web intu\u00eftiu amb informaci\u00f3 clara i accessible per a fam\u00edlies interessades.<\/li>\n\n\n\n<li>Disseny visual c\u00e0lid i professional, reflectint l&#039;ess\u00e8ncia de l&#039;Escoleta Terrassa.<\/li>\n\n\n\n<li>Optimitzaci\u00f3 per a m\u00f2bils, assegurant una experi\u00e8ncia fluida a qualsevol dispositiu.<\/li>\n<\/ul>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Estrat\u00e8gia SEO per a Major Visibilitat<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimitzaci\u00f3 del contingut amb paraules clau com a escola infantil a Terrassa, guarderia respectuosa i educaci\u00f3 infantil.<\/li>\n\n\n\n<li>Millora del SEO t\u00e8cnic: estructura dURLs, velocitat de c\u00e0rrega i optimitzaci\u00f3 de metadades.<\/li>\n\n\n\n<li>SEO local: optimitzaci\u00f3 de Google My Business per captar m\u00e9s fam\u00edlies a la zona.<\/li>\n<\/ul>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Implementaci\u00f3 de CRM per Automatitzar la Gesti\u00f3<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sistema automatitzat per gestionar inscripcions i consultes de fam\u00edlies interessades.<\/li>\n\n\n\n<li>Organitzaci\u00f3 de bases de dades i segmentaci\u00f3 per a una comunicaci\u00f3 m\u00e9s efectiva.<\/li>\n\n\n\n<li>Seguiment automatitzat d&#039;interessades a tallers i xerrades.<\/li>\n<\/ul>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Integraci\u00f3 de Stripe per a Pagaments Online<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Implementaci\u00f3 de Stripe per a la gesti\u00f3 de pagaments de tallers i xerrades, facilitant les inscripcions.<\/li>\n\n\n\n<li>Proc\u00e9s de pagament automatitzat per millorar lexperi\u00e8ncia de les fam\u00edlies i reduir la c\u00e0rrega administrativa.<\/li>\n<\/ul>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Estrat\u00e8gia de Lead Magnet<\/strong><\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creaci\u00f3 d&#039;un recurs gratu\u00eft descarregable per captar contactes interessats.<\/li>\n\n\n\n<li>Optimitzaci\u00f3 de formularis de contacte i estrat\u00e8gies de conversi\u00f3.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resultats Obtinguts<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increment en la captaci\u00f3 de fam\u00edlies gr\u00e0cies a una web optimitzada i m\u00e9s visibilitat a Google.<\/li>\n\n\n\n<li>Estalvi de temps a la gesti\u00f3 interna amb l&#039;automatitzaci\u00f3 de processos a trav\u00e9s del CRM.<\/li>\n\n\n\n<li>Inscripcions m\u00e9s \u00e0gils i segures a tallers i xerrades gr\u00e0cies a Stripe.<\/li>\n\n\n\n<li>M\u00e9s leads qualificats gr\u00e0cies a lestrat\u00e8gia de lead magnet.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e0cies a un redisseny web estrat\u00e8gic, una s\u00f2lida optimitzaci\u00f3 SEO i l&#039;automatitzaci\u00f3 de processos interns, L&#039;Escoleta Terrassa ha aconseguit millorar la captaci\u00f3 de fam\u00edlies i facilitar-ne la gesti\u00f3 de les activitats. Amb una plataforma eficient per a la inscripci\u00f3 i cobrament de tallers, ara es poden centrar en la seva missi\u00f3 educativa sense preocupar-se per la c\u00e0rrega administrativa.<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#039;Escoleta Terrassa t\u00e9 ara una web optimitzada per captar m\u00e9s fam\u00edlies i gestionar tallers amb Stripe. Redisseny modern, SEO i automatitzaci\u00f3 amb CRM per millorar la captaci\u00f3 i administraci\u00f3.<\/p>","protected":false},"author":1,"featured_media":5419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[56,54,59,57],"class_list":["post-5417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-crm","tag-diseno-web","tag-seo","tag-stripe"],"_links":{"self":[{"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/posts\/5417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/comments?post=5417"}],"version-history":[{"count":2,"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/posts\/5417\/revisions"}],"predecessor-version":[{"id":5425,"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/posts\/5417\/revisions\/5425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/media\/5419"}],"wp:attachment":[{"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/media?parent=5417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/categories?post=5417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chameleongrowth.es\/ca\/wp-json\/wp\/v2\/tags?post=5417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}